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About Us

About Us Page

Established in 2020, Rugged Wear Clothing is an outdoor US online brand retailer bringing high-quality products to outdoor recreation lovers. Our clothing range from t-shirts and tank tops to mountain caps, with different designs and themes.

See our inventory today and find the perfect piece of clothing for your next outdoor adventure.

The Story

Rugged Wear Clothing started when the founder, Reed Bartels, took a hiking trip to Zion National Park. Reed and his friends did a challenging hike called Angels Landing, which requires you to hike up a mountain, navigating steep terrains, uneven surfaces, and chains.

This adventure also requires the hiker to hold onto chains to avoid falling off the high mountain. But all in all, he and others made it!

The experience made Reed realize the need for rugged, strongly made apparel, capable of withstanding rough handling and weather experienced during hiking and other outdoor activities. For that reason, he decided to create Rugged Wear Clothing!


Rugged Wear Clothing’s mission is to provide rugged apparel for outdoor activities. We make our designs in a way that inspires others to take chances and be adventurous.

We also want to spread the love of the outdoors with friends & family. We believe in not following other brands and being unique in our own ways by bringing you our own products, content, and adventures.


We want to be the go-to brand for adventurers and outdoor enthusiasts. We want to inspire people to take risks, live life to the fullest, and have fun. We want to be the brand you can trust when you need clothing and gear required to withstand even challenging activities.

Our Values

We believe in listening to our customers and adapting our products & services to meet their needs. We are constantly evolving to ensure that we provide the best possible experience for our customers.

We believe in the power of community. We believe that through our products, content, and interactions with our customers, we can help empower people to take risks, experience the world, and have fun.

A Product for You!

We are passionate about outdoor recreation, so we make sure that our products are of the best quality possible.

We work with some of the best manufacturers in the industry to provide you with high-quality products and a great customer experience.

Unsure what to choose for that outdoor activity? Our team of experienced professionals is here and always ready to help you find the right product for your needs.

See our collection of products, choose what you need, and place an order now!